Strategic Database Marketing

Strategic Database Marketing by Arthur Hughes. Download it Strategic Database Marketing books also available in PDF, EPUB, and Mobi Format for read it on your Kindle device, PC, phones or tablets. "Arthur Hughes has written an encyclopedic overview of database marketing concepts and applications. This is the book you want your whole team to read and heed ... and your competitors to never discover.. Click Get Books for free books.

Strategic Database Marketing

Strategic Database Marketing
Author: Arthur Hughes
Publisher: McGraw Hill Professional
ISBN: 9780071457507
Size: 76.37 MB
Format: PDF, Mobi
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Web-focused strategies for turning a company’s customer list into its most powerful competitive advantage For more than a decade, Strategic Database Marketing has been a popular and authoritative how-to on database marketing, referred to every day by marketing practitioners around the world. Featuring dozens of innovative, workable strategies, it has shown marketers how to profitably manage customer relationships, retain loyalty, increase the incremental profits from each customer in the database, and more. Fast-changing tools and technologies require author and database marketing pioneer Arthur Hughes to update the book’s data and techniques. This substantially revised third edition features: A completely new chapter on modeling and appended data New details on fast-changing Web technologies and marketing Updated material on prospecting, warehousing, and filtering In-depth discussion of prospect databases, one of marketing’s newest and most promising innovations
Strategic Database Marketing
Language: en
Pages: 437
Authors: Arthur Hughes
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: McGraw Hill Professional
Web-focused strategies for turning a company’s customer list into its most powerful competitive advantage For more than a decade, Strategic Database Marketing has been a popular and authoritative how-to on database marketing, referred to every day by marketing practitioners around the world. Featuring dozens of innovative, workable strategies, it has
Strategic Database Marketing
Language: en
Pages: 439
Authors: Arthur Middleton Hughes
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: McGraw-Hill Companies
Strategic Database Marketing is the only resource to explain database marketing from the customer's point of view, instead of the seller's. Now, as exploding research and technology create entirely new market challenges, the Second Edition of this influential bestseller explains the method for computing RFM (Reach, Frequency, Monetary), as well
Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Language: en
Pages: 480
Authors: Arthur Hughes
Categories: Business & Economics
Type: BOOK - Published: 2011-12-02 - Publisher: McGraw Hill Professional
Providing the most current marketing theories and strategies for 15 years—now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now
Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Language: en
Pages: 608
Authors: Arthur Hughes
Categories: Business & Economics
Type: BOOK - Published: 2011-12-20 - Publisher: McGraw Hill Professional
Use the latest digital technologies for lifelong customers and repeat sales “Arthur Middleton Hughes is database marketing’s Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ever read on the
The Customer Loyalty Solution
Language: en
Pages: 336
Authors: Arthur Middleton Hughes
Categories: Business & Economics
Type: BOOK - Published: 2003-03-13 - Publisher: McGraw Hill Professional
How Today's Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty Programs Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers from Land's End to IBM are
Strategic Database Marketing
Language: en
Pages: 262
Authors: Rob Jackson, Paul Wang, Lisa Petrison
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: McGraw Hill Professional
Peter Diamandis' exciting discovery will be shared by every reader of Strategic Database Marketing. Rob Jackson and Paul Wang have swept aside the confusion that surrounds database technology and replaced it with the knowledge and competitive spirit it takes to create the kind of marketing system that will drive the
Database Marketing
Language: de
Pages: 111
Authors: Florian Weiss
Categories: Business & Economics
Type: BOOK - Published: 2002-12-13 - Publisher: diplom.de
Inhaltsangabe:Zusammenfassung: Marketingfachleute haben erkannt, dass der Konsument im 21. Jahrhundert mit einer unzumutbaren Zunahme von Werbekontakten konfrontiert ist und gegenüber den Kommunikationsbemühungen der Unternehmen abstumpft. Durch individuelle, persönliche und interaktive Kommunikation sollen der Verbraucher und seine Bedürfnisse im Rahmen eines kundenzentrierten Dialogmarketings in den Mittelpunkt der Geschäftsbeziehung gestellt werden. Neben
The Business of Database Marketing
Language: en
Pages: 249
Authors: Richard N. Tooker, Arthur Middleton Hughes
Categories: Business & Economics
Type: BOOK - Published: 2008-10-01 - Publisher: Racom Books
Book & CD-ROM. Does the business world really need another book about database marketing? Hasn't pretty much everything that needs to be said about the subject already been written? Well, no. Dozens of books have been written by database marketing and customer relationship management experts covering various aspects of the
Database Marketing im Ladeneinzelhandel
Language: de
Pages: 122
Authors: Stéphane Müller
Categories: Business & Economics
Type: BOOK - Published: 1997-08-25 - Publisher: diplom.de
Inhaltsangabe:Einleitung: War vor einigen Jahre der Einsatz von Informationssystemen im Marketing eher eine Ausnahmeerscheinung, so besteht heute ein allgemeiner Konsens, daß der Erfolg von Unternehmen immer stärker durch Faktoren bestimmt wird, die sich aus Informationsvorteilen gegenüber Wettbewerbern ergeben. Durch einen Markt in dem kaum neue Betätigungsfelder zu erschließen sind, rückt
Optimiertes Direkt- und Database-Marketing unter Einsatz mehrstufiger dynamischer Modelle
Language: de
Pages: 235
Authors: Ralf Elsner
Categories: Business & Economics
Type: BOOK - Published: 2013-03-08 - Publisher: Springer-Verlag
Ralf Elsner zeigt, dass im Direktmarketing Anzahl sowie Umfang von Werbeaktionen kritische Erfolgsfaktoren sind, die auf Basis mathematisch-ökonomischer Verfahren bestimmt werden können. Mit Hilfe einer dynamischen mehrstufigen Modellierung wird ein Ansatz zur Werbeaktionsoptimierung entwickelt und nachweislich erfolgreich in die Praxis umgesetzt.