Author: Roger D. Wimmer
Publisher: Cengage Learning
ISBN: 1133307337
Size: 44.51 MB
Format: PDF, Mobi
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Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Language: en
Pages: 496
Pages: 496
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this
Language: en
Pages: 480
Pages: 480
MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, begins with an overview of mass communication research and the ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes
Language: en
Pages:
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Books about Mass Communication Research Methods: Researching media content and representation (continued). Framing analysis. The constructionist approach to framing : bringing culture back in
Language: en
Pages: 535
Pages: 535
Offers a set of meta-analyses, covering the breadth of media effects research. Organized by theories, outcomes, and mass media campaigns, the chapters included offer important insights on what social science research reveals about effects. This volume is useful for students, researchers, and graduate students in media effects and media psychology.
Language: en
Pages: 288
Pages: 288
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
Language: en
Pages: 358
Pages: 358
The Dictionary of Mass Communication and Media Research provides comprehensive definitions of major concepts pertaining to the seven major traditional mass media (books, newspapers, magazines, television, radio, motion pictures, recording industry), the Internet, supporting industries (advertising and public relations), media law and ethics, media issues (e.g., global mass media, media
Language: en
Pages: 72
Pages: 72
Language: en
Pages: 415
Pages: 415
Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects.
Language: en
Pages:
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Books about Register of Current and Recently Completed British Research on Mass Media and Mass Communication
Language: en
Pages: 350
Pages: 350
Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: