Mass Media Research

Mass Media Research by Roger D. Wimmer. Download it Mass Media Research books also available in PDF, EPUB, and Mobi Format for read it on your Kindle device, PC, phones or tablets. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, .... Click Download for free books.

Mass Media Research

Mass Media Research
Author: Roger D. Wimmer
Publisher: Cengage Learning
ISBN: 1133307337
Size: 75.86 MB
Format: PDF, Mobi
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Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Mass Media Research
Language: en
Pages: 496
Authors: Roger D. Wimmer, Joseph R. Dominick
Categories: Business & Economics
Type: BOOK - Published: 2013-06-25 - Publisher: Cengage Learning
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this
Mass Media Research: An Introduction
Language: en
Pages: 480
Authors: Roger D. Wimmer, Joseph R. Dominick
Categories: Business & Economics
Type: BOOK - Published: 2010-01-01 - Publisher: Cengage Learning
MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, begins with an overview of mass communication research and the ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes
Mass Media Research
Language: en
Pages: 497
Authors: Roger D. Wimmer, Joseph R. Dominick
Categories: Mass media
Type: BOOK - Published: 1994 - Publisher:
Though mass media students need to have a firm enough understanding of the research process to carry out some research, their main goal is to understand analysis and reports from secondary sources..
Mass Media Research
Language: en
Pages: 514
Authors: Roger D. Wimmer, Joseph R. Dominick
Categories: Mass media
Type: BOOK - Published: 1987 - Publisher: Arden Shakespeare
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study
Mass Communication Research Methods: Researching media content and representation (continued). Framing analysis. The constructionist approach to framing : bringing culture back in
Language: en
Pages:
Authors: Anders Hansen
Categories: Social Science
Type: BOOK - Published: 2009 - Publisher:
Books about Mass Communication Research Methods: Researching media content and representation (continued). Framing analysis. The constructionist approach to framing : bringing culture back in
Milestones in Mass Communication Research
Language: en
Pages: 415
Authors: Shearon Lowery
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1995-01 - Publisher: Pearson
Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects.
A Handbook of Qualitative Methodologies for Mass Communication Research
Language: en
Pages: 288
Authors: Nicholas W. Jankowski, Klaus Bruhn Jensen
Categories: Social Science
Type: BOOK - Published: 2002-09-11 - Publisher: Routledge
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
Mass Media Research
Language: en
Pages:
Authors: Wimmer, Dominick
Categories: Social Science
Type: BOOK - Published: 1990-12 - Publisher:
Books about Mass Media Research
Dictionary of Mass Communication and Media Research
Language: en
Pages: 358
Authors: David P. Demers
Categories: Reference
Type: BOOK - Published: 2005-01-01 - Publisher:
The Dictionary of Mass Communication and Media Research provides comprehensive definitions of major concepts pertaining to the seven major traditional mass media (books, newspapers, magazines, television, radio, motion pictures, recording industry), the Internet, supporting industries (advertising and public relations), media law and ethics, media issues (e.g., global mass media, media
Mass Media Effects Research
Language: en
Pages: 535
Authors: Raymond W. Preiss
Categories: Social Science
Type: BOOK - Published: 2007 - Publisher: Psychology Press
Offers a set of meta-analyses, covering the breadth of media effects research. Organized by theories, outcomes, and mass media campaigns, the chapters included offer important insights on what social science research reveals about effects. This volume is useful for students, researchers, and graduate students in media effects and media psychology.